| Pricing page disappears / becomes unreachable |
During a half-day outage the Apple App Store—including all product & pricing pages—was offline. |
≈ $25 million revenue lost in ~12 hours (est. from Apple’s own $50 m/day run-rate). |
| Legal disclaimer / trust badges go missing |
EU regulators fined several giants because required cookie-consent banners weren’t shown or were hard to refuse. |
Google: €150 m + €100 m; Facebook: €60 m; Microsoft: €60 m. One mis-configured banner can cost eight figures. |
| CTA button covered or mis-aligned on mobile |
ArchiveSocial found its primary CTA blended into the hero image on small screens. After moving & recoloring the button… |
Click-through rate rose 101.7 %—the issue had been halving demo requests. |
| Promo banner hides key CTAs (or disappears too soon) |
Gymshark’s oversized Black-Friday banner pushed “Shop Deals” below the fold, creating “banner blindness.” |
CRO analysis pegged the hit at –1.29 % revenue—“millions in lost sales” during BFCM. |
| Demo form / testimonial block visually breaks |
Same ArchiveSocial audit: an email-capture form buried in the banner blended into background imagery. |
Fixing spacing & contrast contributed to the 101.7 % CTR lift—showing the mis-aligned form was choking the funnel. |
| Staging or test content pushed live |
ADA plaintiff firms filed 1,100+ accessibility lawsuits last year; many cite “placeholder” or non-production code that blocks screen-reader navigation. |
Typical SMB pays $10 k–$35 k to settle, plus rebuild costs. |
| Wrong language / currency shown to visitors |
Shopify’s multi-currency study: showing shoppers prices in their own currency boosted conversion by “up to 40 %.” |
The flip side: wrong currency or language routinely slashes conversion and triggers chargebacks. |
